Peggy Salz at MSearchGroove.com has some interesting thoughts on mobile search and more specifically "the delivery of the right content to the right user through mobile devices". This must be the ultimate question for mobile data growth.
Why is this so difficult?
During an interview with MediaPost, Bob Walczak, CEO of mobile ad network MoPhap, points out a huge problem is the mobile browser, which can’t handle cookies and can’t develop detailed profiles of how individuals use their mobile phones.
The heat-seeking missile
Bob Walczak continues by saying "...our approach to behavioral targeting is then geared to bringing the
three main components online advertisers have grown accustomed to into
the mobile sphere, telling them who users are, what they do in real
time and what ads they tend to be most responsive toward. If
you can combine the three in a mobile context, you’ve got a
heat-seeking missile. You’ve also finally leveled the playing field
somewhat between mobile and online.”
Maslow's needs a mobile search
Oneupweb's white paper "mobile search and it's implications for mobile search marketing" has some interesting observations about Maslow hierarchy of needs and it's relevance to mobile search.
Maslow’s hierarchy of needs, the white paper notes that mobile users
tend to use search to satisfy “personal-survival” needs such as finding
a hotel (shelter) and locating a good restaurant (food). These needs
are followed by “personal-security” needs such as accessing weather
information or creating personalized information environments with the
help of favorite songs, images and social networks.
Maslow also applies to Proxpro (www.proxpro.com). Professionals can't afford to make a bad impression...maintaining one's professional reputation is about personal-survival in the business world.
