"The purest treasure mortal times afford Is spotless reputation."
Shakespeare, Richard II.
Digital business reputations are so ethereal I hoped Larry Weber's "Sticks and Stones" would provide a comprehensive guide to building and maintaining a strong online reputations. More than just a list of dos and don'ts, Weber delivers valuable guidance on developing an authentic voice and constructive conversation with your customers; advice on how to transform vociferous critics into company evangelists; the specialized roles required within your organization; building a positive buffer against potential trouble; as well as timely damage limitation techniques. "Sticks and Stones" is an excellent book focused on a most important issue.
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