4Prox

Proxpro Prompt is a "Useful Business Application."

Proxpro got a very nice mention in last week’s edition of Mobile Europe:

 “Then there are also some useful applications of LBS for business users, such as fleet management, with LBS used as the basis for automated vehicle tracking, or Proxpro Prompt, software available to users of some BlackBerry devices in the US and Canada, which is integrated with the user's calendar and with traffic and public transport monitoring services, tells them when they should leave their current location and alerts them if a traffic or weather problem suggests they should leave early.”  Mobile

Europe

Oct 16, 2008.

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While PC-based Internet Wonders What Web 3.0 Means, Has Mobile Already Got There?

There is a discussion on InMobile.org, the exclusive social network for mobile industry leaders, on which companies will dominate Web 3.0 when it comes to mobile.  Here is my post:

The pc-based internet for too long has treated the mobile industry as the embarrassing half brother who under achieves and doesn’t really get it. 

However on the contrary, I would contend that Mobile 3.0 has arrived, while Web 3.0 is still trying to work out what “Web 3.0” means.  When a mobile application is aware of its environment, comprehends meaning and intelligently projects future eventualities and then conveniently “pushes” just-in-time information to help people make the right decisions to all intents and purposes it passes “3.0” test. 

Meanwhile mobile extensions to web 2.0 applications may struggle to ever get beyond a Mobile 2.0 user experience, especially if they rely on the browser.  The thin client is here to stay.       

 Communication applications will always be important.  Furthermore their propagation worldwide to create the next billion dollar mobile companies is a worthy ambition for a finite few.  However I propose there are possibilities to achieve $100 million businesses by focusing on Mobile 3.0 non-voice needs.

 Google has developed an operating system in multi-facetted strategy to control its destiny in a complex mobile world.  In order of importance BlackBerry, Android, Windows, Symbian, iPhone and Palm will sprout the next $100m mobile 3.0 businesses.  There will be plenty of iPhone mobile 2.0 successes and of course internet companies will do well on mobile too.  But in time the mobile step brother will be able to specialise and outshine his internet half brother.

 

Julian Bourne

CEO and Founder,
Proxpro Inc.
Winner of the People’s Choice Award (Enterprise) at SiRF’s Location 2.0 Summit (Sept 2008)